The Boston Celtics Partner With Blockchain Provider Socios.com
The crypto industry keeps making its way into mainstream via public deals with professional sports leagues, athletes, and teams this year. On Wednesday, July 7 2021, the Boston Celtics revealed a partnership with the blockchain solution provider Socios.com.
The blockchain firm, Socios.com that offers fans a chance to be “superfans” and allowing them to influence club-specific decisions, trade digital items, and access “ VIP experiences,” just announced partnership with the NBA team Boston Celtics.
The pro-basketball team is well known all over the world and has won the annual championship series of the National Basketball Association (NBA) 17 times. The announcement reveals that Socios.com will be featured on the web portal celtics.com.
The announcement explained:
“[Socios.com will] serve as the presenting partner of the team’s website, placing it at the forefront of the Celtics’ primary hub for relevant news, updates, video highlights, and information pertaining to the franchise. They will also have the ability to leverage the Celtics marks and logos in connection with various Socios.com international marketing activities.”
According to Ted Dalton, Boston Celtics’ senior vice president of corporate partnerships, the deal is always about the fans:
“A large part of the Celtics brand is made up of the great fans that support the organization across local, national, and global levels, and we’re excited to find a partner that values fan engagement as much as we do.”
Socios.com claims to have a roster of over 40 major sporting industries like cricket, MMA, esports, soccer, and F1. The firm explained that the partnership with the Boston Celtics is part of the firm’s expansion into U.S. territory.
Socios.com’s deal with the Celtics follows the Portland Trail Blazers deal with the professional basketball team partnered with the cashback blockchain firm Stormx on July 1. Last March, a number of NBA team owners formed an NBA blockchain advisory committee for the American professional basketball league.
