New Google Ads Policy Allows Some Crypto Businesses To Advertise Again

Google has once again updated its ads policy, and some cryptocurrency businesses are now able to advertise through the platform.

In early June, Google revealed that it would update its Financial products and services policy to once again allow cryptocurrency businesses to advertise through its search engine.

Now, the changes are in effect, as reported earlier in June. As of yesterday, the update kicked in, and certain cryptocurrency businesses can once again advertise through its platform.

However, there are still some requirements to be considered.

Only cryptocurrency exchanges in the US are allowed to promote their businesses through Google, and they have to be registered with the Financial Crimes Enforcement Network (FinCEN). They also must to comply with all relevant legal requirements and Google Ads policies.

Some restrictions still remain for cryptocurrency companies associated with Initial Coin Offerings (ICOs), DeFi trading protocols, and so forth.