Dutch Football Team PSV Signs Deal With Crypto Exchange – Paid Fully in BTC
Major Dutch football team PSV Eindhoven has signed a partnership deal with a crypto exchange Anycoin Direct. The sponsorship will be paid entirely in bitcoin. “PSV is the first club in the EU to receive the sponsorship amount in crypto,” said the FC.
PSV Eindhoven Will ‘Hodl’ Bitcoin
Major Dutch football club PSV, also known as PSV Eindhoven, made an announcement on Tuesday that it will hold bitcoin with the help of crypto exchange Anycoin Direct. The professional sports club from Eindhoven, Netherlands, plays in the Eredivisie, the top tier in Dutch football.
The announcement read:
“PSV has signed a unique partnership with Anycoin Direct. The entire sponsorship amount will be paid in bitcoin. PSV is the first club in the EU to receive the sponsorship amount in crypto.”
PSV worked with crypto technology for the first time earlier this year to sell a non-fungible token (NFT) of its 1988 European Cup 1 final victory against Benfica.
Anycoin Direct, a local startup from the Eindhoven area, will be PSV’s “official partner for the next two seasons,” the club confirmed, saying “The main goal is to grow awareness of crypto and Anycoin Direct in Europe.”
Anycoin Direct offers the buying and selling of 28 cryptocurrencies.
Frans Janssen, Commercial Director at PSV, commented:
“The possibilities and the future that the world of cryptocurrency offers is very promising. As a club in the heart of the Brainport region, we are always innovating, cryptocurrency fits well into this picture.”
PSV’s announcement adds that immediately after signing the deal with Anycoin Direct, Janssen created bitcoin wallets to facilitate the partnership deal.
