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The Sandbox (SAND) Soar 26% After Adidas Sends A Teaser Of Partnership

SAND is up 26% in the past 24 hours, hit record highs above $7 and recording over 100% weekly gains, according to CoinMarketCap.

The surge in SAND, the native cryptocurrency of the blockchain-based virtual world The Sandbox, sparked up after a tweet by the German sporting goods manufacturing giant, Adidas, seemed to confirm a relationship between the two companies.

Adidas recently ventured into metaverse with the launch of POAP, or proof of attendance protocol, on its adidas CONFIRMED app. The company tweeted Tuesday about developing a so-called “adiVerse” in partnership with The Sandbox.

The sporting goods company appears to have purchased a chunk of land in The Sandbox’s metaverse, as noted by crypto Twitter and seen in the article feature image above.

SAND has also benefitted from the highly anticipated play-to-earn metaverse event, The Sandbox Alpha, scheduled for three weeks from November 29 to December 30.

Other gaming and metaverse tokens are also doing well. For example ENJ, ILU, YGG and DVI have risen over 40% to 90% this month, outperforming bitcoin by a big margin.

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