FTX US Announce Partnership With NBA’s Golden State Warriors
Crypto derivative exchange FTX U.S. has partnered with the NBA team the Golden State Warriors, according to a press release published on Tuesday. As part of the partnership, Golden State Warriors team will drop non-fungible tokens on FTX’s NFT marketplace beginning in 2022.
FTX, which recently relocated from Hong Kong to Bahamas, continues its efforts to market itself through sports partnerships, this time by closing a deal with the NBA’s Golden State Warriors.
The partnership will include an official NFT drop early 2022. According to the press release:
“As the Warriors’ Official Cryptocurrency Platform and NFT Marketplace, the franchise will drop NFTs on FTX.us, beginning in early 2022.”
The agreement will involve brand placement. The two groups will have a visible market presence, inclusive of logo and likeness internationally. FTX logo will appear on court fixtures belonging to Golden State Warriors and its affiliate teams. Brand placement will also extend to virtual e-sports spaces.
The partnership will also include a Bitcoin donation. 3 BTC (~$144,000) will be split between three organizations in the San Francisco Bay focused on education equality in science, technology, engineering, and mathematics (STEM).
FTX’s Sports Partnerships
Earlier this year, FTX partnered with Golden State Warriors player Steph Curry, who became a brand ambassador for the company and received an equity stake for his efforts.
The crypto exchange has also partnered with the Formula 1 team Mercedes-AMG Petronas. The relationship will span over multiple seasons and the FTX logo is ‘featured prominently’ by both cars and drivers.
Back in June, FTX became the Official Cryptocurrency Exchange brand of the Major Baseball League (MLB).
FTX is one of the largest cryptocurrency exchanges in the world, operating in the United States through FTX U.S. It handled $2.5 billion in volume over the last 24 hours on its spot exchange, making it the sixth-largest exchange by that measure. It also saw $7.3 billion in open interest on its derivatives exchange.
FTX’s launched its marketplace in June 2021 and expanded it to support Ethereum NFTs in early December. The new partnership will surely help expand the visibility of the exchange’s NFT features.
