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NYSE Has Filed Trademark Application For An NFT Marketplace

The New York Stock Exchange (NYSE) has filed for a trademark focused on virtual goods and NFTs, a recent trademark application reveals. 

The New York Stock Exchange (NYSE) has filed an application with the U.S. Patent and Trademark Office (USPTO) to provide an online marketplace for various digital goods including NFTs, cryptocurrencies, digital media and artwork.

If the exchange follows through with these plans, it could present serious competition to the likes of OpenSea and Rarible.

In April last year, NYSE minted its first NFTs, to honor the ‘First Trades’ of some notable listings, including Spotify, which executed the first-ever Direct Listing, Snowflake, Unity, DoorDash, Roblox and Cooping, the largest U.S. IPO so far this year. At the time, the exchange said it wasn’t selling the NFTs, only minting them, apparently for commemorative purposes.

The trademark application filing, is significant as one component refers to an “online marketplace” for NFTs and virtual goods. The filing states:

“Provision of an online marketplace for buyers, sellers, and traders of downloadable digital goods authenticated by non-fungible tokens (NFTs); provision of an online marketplace for buyers, sellers and traders of virtual and digital assets, artwork, collectibles, and non-fungible tokens; online marketplace services, namely, providing an online marketplace for buyers, sellers and traders of digital currency, virtual currency, cryptocurrency, digital tokens, crypto tokens and utility tokens; providing a website featuring an online marketplace for buying, selling and trading virtual goods with other users; develop and design virtual retail stores, virtual stores, and virtual showrooms for others provision of an online marketplace for buyers and sellers of downloadable digital goods authenticated by non-fungible tokens (NFTs); provision of an online marketplace for buyers and sellers of downloadable digital art images authenticated by non-fungible tokens (NFTs).”

The latest trademark filing could interpreted that the NYSE may have much more ambitious plans for NFTs.

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