McLaren Reveal Special Crypto Inspired Livery For Singapore Grand Prix
McLaren have shown off a special crypto-inspired livery design that they will use for the upcoming Singapore and Japanese Grands Prix, celebrating Formula 1’s return to the Asian continent.
The move is part of a planned partnership with the crypto exchange OKX. The livery will feature on McLaren’s MCL36 F1 cars at the 2022 Singapore Grand Prix and 2022 Japanese Grand Prix. These races have returned to Asia for the first time since 2019.
The livery features McLaren’s Fluro Papaya colorway with neon pink embellishments and dynamic, cyberpunk-inspired engine illustrations.
According to the team, it “represents the emergence of new technologies from the region, such as cryptocurrencies and the broader Web3 sector, with a look to the future inspired by the cityscapes of Singapore and Japan.”
“It was incredibly fun for us and McLaren to co-design the livery for Asia,” said OKX Chief Marketing Officer Haider Rafique. “This new livery signals the arrival of bold new technology. The cyberpunk design we created celebrates the influence of Web3 on popular culture.”
In addition to both McLaren cars, the livery change will be reflected on the race suits worn by drivers Lando Norris and Daniel Ricciardo, while also featuring in the F1 22 video game from October 11.
OKX added it would guide McLaren in revolutionizing the racing team’s digital collectible and metaverse strategy. In 2021, McLaren Racing said it planned to build a non-fungible token (NFT) platform on the Tezos blockchain. Elsewhere, McLaren’s automotive unit said earlier this year it would create and mint non-fungible tokens (NFT) of its luxury supercars in partnership with metaverse infrastructure platform InfiniteWorld.
