Fintech Little Birdie Helps Manage Subscriptions When Living Costs Rise

Little Birdie’s play attracts consumers who are now reconsidering the subscription services they signed up for during the epidemic, but is beginning in a very competitive market.

During the current cost-of-living crisis, a fintech app has been released to assist people in managing subscriptions and recurring payments.

The Little Birdie app offers a centralised location for managing subscriptions and recurring payments.

It alerts customers when payments are due, when a free trial is about to expire, and when there is a price increase. It also alerts users to money-saving bargains and assists them in switching providers.

It also offers a ‘Click to Cancel’ function that enables users to cancel subscriptions with almost 400 providers, such as Spotify and Disney+, from inside the app, with more providers to be added in the coming months.

Little Birdie’s game is drawing players who are now reconsidering the subscription services they signed up for during the epidemic in light of the rising cost of life.

However, it enters a very competitive market, where fintechs and financial startups are releasing comparable budgeting and money management capabilities.

Martin Bould, co-founder of Little Birdie, said, “Subscriptions may be an outstanding value for money and a handy method for consumers to get access to required goods and services. However, they can be difficult to monitor and subscription management can be complex.

Many join up for cheaper rates or free trials, but find it too difficult to cancel, or just forget. And businesses seldom make the cancelling procedure simple.”

“We launched Little Birdie to help people take control of their regular bills and subscriptions – users can connect via open banking to upload all their regular payments into one place or opt to add some or all of these payments manually”

Little Birdie cites a survey of 2,000 UK adults conducted by Opinium, which reveals that 32% of 18- to 34-year-olds regret purchasing subscriptions during the epidemic, while 41% worry that these recurring payments might force them into debt.

Little Birdie has raised £500,000 to far, with a further fundraising round scheduled for Q1 2023.

It generates revenue from advertising as well as commissions from suppliers when clients switch through its comparison and switch services, and it may provide premium features in the future.

It anticipates reaching 10,000 users by the holiday season and presently has a headcount of about ten individuals.