Launch Of The Online Furniture Market By Mathis Home
Mathis Home, a store that sells furniture, has opened an online marketplace for furniture.
In a news release, the company said that Mathis Marketplace, powered by the Software-as-a-Service platform Mirakl, gives customers the choice of products from both Mathis and third-party sellers.
Rit Mathis, the company’s chief marketing officer, said that the Mathis Marketplace gives us an easy way to work with third-party sellers and find out who has the best products for our loyal customers.
“Over time, we expect to offer selections in store from the most successful third-party vendors as well, ensuring that all Mathis Home shoppers have access to the most sought-after home goods.”
The news comes a month after Mirakl teamed up with Cluster, a data provider for marketplaces and online retailers that has put together a catalogue of more than a billion products.
Marketplaces that use Mirakl’s Connect platform will now be able to use the tools and features of Cluster. By adding Cluster’s data to the Mirakl platform, online marketplaces will be able to set prices and customize users’ experiences even more.
In an interview earlier this year, Eric Heurtaux, Mirakl’s chief financial officer, said that he thinks what the consumer on the market will want tomorrow is, ‘Show me what matters to him. I showed him what he was more likely to be interested in.
A recent report said that the market trend has been gaining followers in many different fields.
Recent examples include Walmart letting sellers from India use its Walmart Marketplace to sell to customers in both the U.S. and Canada. Amazon has also put out a way for merchants who sell on its site to get a cash advance, and the Web3 gaming platform AQUA has created a marketplace for trading in-game assets.
In October, there were rumours that Shein, a fast-fashion store, might switch to a marketplace model.
The marketplace platform gives customers access to more products and shipping options. The company reportedly wrote in a memo to investors that they expect this to increase customer engagement and satisfaction.
In B2B marketplaces, the same thing is going on. For example, in September, MaterialsXchange, an online marketplace for building materials, merged with commodities FinTech Mickey as part of a project to digitize the lumber industry.
