Adidas Officially Enters The Metaverse With Big Name NFT Partnerships

Adidas officially entered the metaverse space and is collaborating some of the big NFT names. “It’s time to enter a world of limitless possibilities,” Adidas staff commented the move.

On Thursday, Adidas announced it was entering the Metaverse in collaboration with Bored Ape Yacht Club, gmoney NFT, and PUNKS Comic.

In an article posted to the adidas mobile app, the team behind the initiative released the following statement:

“This autumn, adidas, known for celebrating ideas at the bleeding edge of originality, it settling in at the frontier of creativity: The Metaverse. Our goal there? To see every one of its inhabitants thrive. The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain [and NFTs], those pioneers can own a piece of what they create.”

In the article, a piece of the Bored Ape nonfungible token (NFT) has been redrawn to feature Adidas’ iconic tracksuit. Bored Ape Yacht Club contains more than 10,000 NFTs minted on the Ethereum (ETH) blockchain. Meanwhile, gmoney is a notable cryptocurrency and NFT influencer who has been featured on Fortune NFTy 50. Lastly, PUNKS Comic combines both the world of NFTs and physical comic books to create so-called crypto comics. Cointelegraph Research projects that NFT sales could reach a record finish of $18 billion by the end of the year, making the sector one of crypto’s hottest performers. 

Earlier this week, each collaborator took to Instagram to share sneak peek imagery at the collaboration, though they did not share any further details about what to expect from the crossover. At the time of writing, adidas has not disclosed a release date for its forthcoming debut in the metaverse.