Coinbase Becomes Official Crypto Platform Partner For The NBA
Coinbase announced on Tuesday, October 19, that it has become the official crypto platform of American professional basketball league National Basketball Association (NBA).
One of the leading Crypto exchanges Coinbase has announced a multi-year partnership with the National Basketball Association (NBA). The Nasdaq-listed company is now the exclusive cryptocurrency platform partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, and USA Basketball.
According to the announcement details, adding:
“The deal, which marks the first cryptocurrency platform partnership for each league, will consist of unique content, innovations, activations and experiences from Coinbase to educate fans on the increasing advancements happening across the cryptoeconomy.”
The NBA G League, or the G League, is the National Basketball Association’s official minor league basketball organization. The NBA 2K League is a joint venture between the NBA and video game publisher Take-Two Interactive.
USA Basketball is a nonprofit organization and the national governing body for men’s and women’s basketball in the U.S. It represents the country in the International Basketball Federation (FIBA) and the men’s and women’s national basketball teams in the U.S. Olympic and Paralympic Committee.
“Beginning with tonight’s tip-off of the NBA’s 75th Anniversary season, Coinbase will have a brand presence featured during nationally televised games. The company will also become the presenting partner of the WNBA Commissioner’s Cup and the USA Basketball men’s and women’s national team exhibition tours, as well as a partner of NBA G League Ignite.”
Kerry Tatlock, NBA’s senior vice president of Global Marketing Partnerships and Media, said:
“We look forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.”
Many professional sports leagues have signed sponsorship deals with crypto companies this year. On June 23, FTX became the first crypto exchange to sponsor a professional sports league by announcing a long-term, global partnership with Major League Baseball (MLB).
Also on June 29, Formula 1 (aka “F1”) signed a sponsorship deal with crypto trading platform Crypto.com, as the result of which Crypto.com will get “brand presence around F1 events, including the new Sprint qualifying format that will be used in some races to determine the starting positions of the cars.”
