The first on-demand collection from the Spanish clothing line Desigual has just been released. Only online orders are accepted for the clothing, with initial delivery to trained Spanish markets in Germany, France, and Italy. Only after they are ordered will the things be made.
Thomas Meyer stated, “By creating garments and accessories on demand, we can experiment with reducing inventory and test new ways to reach customers,” According to him, ongoing cross-disciplinary creation is what showed to Desigual’s on-demand collection.
Artificial Intelligence
According to the Swiss CEO and creator of the Spanish fashion label Desigual, Desigual replies to industry trends more compatible with its ideals. So far, large-ranking global brands need to be faster to execute on-demand production. As a result, the movement is being dubbed ‘anti-fast fashion’ in the media.
Creating the items by Desigual’s creative team and artificial intelligence (AI) adds another specific element to the line. Designers used AI tools to create clothing and accessories. The project is a development of Desigual’s Awesome Lab program, an open creation industry in which the label collaborates with entrepreneurs on technical breakthroughs and conducts proof-of-concept projects.
Online Only
Fashionistas interested in the outfits and accessories may only obtain the collection through the company’s website, with a 90-day expected period between ordering and receipt. Customers will receive information on the production process before their item is dispatched once they have ordered it.
The exclusive collection is now accessible for purchase in Spain, Germany, France, and Italy. Desigual stated that the program would be expanded to more markets.
