ENBD X: New Era for Mobile Banking by Emirates NBD
In a world where convenience and accessibility are paramount, Emirates NBD, a prominent banking group in MENAT (Middle East, North Africa, and Türkiye), has taken a monumental leap forward in the digital banking landscape. With the successful launch of its enhanced mobile banking app, ‘ENBD X,’ the bank is redefining how customers manage their finances.
ENBD X: A Game-Changer in Mobile Banking
ENBD X, a cloud-native app, offers seamless performance, user-friendly journeys, top-level security, and one of the market’s largest arrays of financial products and services. Initially introduced in a phased manner, the app is now available to all Emirates NBD customers, enabling them to enjoy a hassle-free banking experience like never before.
A Glimpse into the App’s Features
One of the standout features of ENBD X is its global dashboard, which provides customers with a 360-degree view of their entire financial portfolio. This dashboard also keeps users updated on critical information, such as upcoming payments and the status of pending requests.
Users can access a remarkable range of services through ENBD X, including updating Emirates ID and Passport details, opening fixed deposits, obtaining account balance certificates and reference letters, and applying for loans in real-time. The app simplifies fund transfers, making it as easy as sending a text, with various global transfer and payment options.
Unique Innovation: Digital Wealth Platform
Its embedded digital wealth platform sets ENBD X apart from the competition. Customers can manage their everyday banking needs and invest and grow their wealth within the same app. This level of integration is truly unique in the market.
The platform allows new investors to open an investment account instantly and choose from over 11,000 securities and ETFs from 21 global and local markets. A groundbreaking feature, the Secure Sign, enables customers to view, update, and sign investment documents, regardless of complexity or value, all without the need to visit a branch or speak to a Relationship Manager. Customers can also create personalised watchlists and subscribe to IPOs from the same platform.
The Preferred Way to Bank
Since its launch, ENBD X has become the preferred banking method for most Emirates NBD customers. It has witnessed a remarkable 50% increase in activity compared to the previous app, with more logins and transactions than ever.
Awards and Recognition
Emirates NBD’s commitment to innovation and excellence has not gone unnoticed. ENBD X has swiftly earned numerous awards and accolades, including the Excellence in Mobile Banking Award by Finnovex Magazine, Best Mobile Banking Application – UAE Award by Global Business Outlook, Most Innovative Retail Banking App – UAE Award by Global Banking and Finance Review, and Best Mobile Banking App in UAE Award by the International Finance Magazine.
Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, expressed the bank’s vision for ENBD X, stating, “With ENBD X, we have taken our mobile banking experience to a whole new level, adding a wide array of next-generation instant banking services, with many more to be released over the next few months.”
Pedro Sousa Cardoso, Chief Digital Officer of Retail Banking and Wealth Management at Emirates NBD, echoed this sentiment, declaring, “ENBD X sets a new standard of excellence for mobile banking in the region and beyond. The app provides customers with a truly enriching banking experience.”
Emirates NBD’s ENBD X is not merely a mobile banking app; it’s a testament to innovation, convenience, and customer-centricity in the ever-evolving digital banking landscape. As a front-runner in digital banking innovation in the MENAT region, Emirates NBD is committed to providing its customers with all the information, tools, and access they need at their fingertips. ENBD X fulfils this promise by being the only financial services app customers need in the UAE and beyond.
