In a significant move aimed at enhancing crypto adoption, Bitget has secured a multi-million dollar partnership with La Liga, the premier football league in Spain. This collaboration was announced during the Token 2049 event in Singapore and is expected to have a far-reaching impact, particularly in Asia and Latin America.
#Bitget unveiled our official partnership with @LaLigaEN at #TOKEN2049, marking a strategic move into the sports sector across Eastern and Southeast Asia, as well as Latin America. 🏆⚽️
Bitget, a Seychelles-based crypto exchange, is now La Liga’s official crypto partner, a role that allows the platform to leverage the league’s extensive fanbase. According to Gracy Chen, CEO of Bitget, the partnership aligns with the company’s ambition to grow its presence in regions where football is popular. “Our partnership with La Liga is more than just a sponsorship. It’s about accelerating crypto adoption within sports,” Chen stated.
La Liga, home to iconic teams such as Real Madrid and Barcelona, boasts a staggering global audience. Matches like “El Clasico” draw over 650 million viewers across more than 180 countries. This partnership is particularly strategic as a recent report from Chainalysis highlights that 13 out of the top 20 countries for crypto adoption are located in Asia and Latin America.
Emphasising Digital Innovation
Javier Tebas, President of La Liga, expressed enthusiasm about the partnership, noting that “over the last decade, digitalization and innovation have been among La Liga’s priorities.” This collaboration is part of the league’s broader initiative to embrace technology and engage fans through Web3 solutions, including Non-Fungible Tokens (NFTs) and other digital innovations.
Octavi Anoro, Director of International Business Development at La Liga, added that this agreement represents a strategic move towards expanding the league’s footprint in key markets. “We know that La Liga has fans worldwide and that these fans are on the cutting edge regarding innovation,” Anoro remarked.
The Road Ahead: Engaging Fans and Athletes
The partnership is designed to offer fans a more immersive experience, tapping into the potential of blockchain technology to create unique opportunities. Gracy Chen highlighted the importance of this connection, stating, “We believe this collaboration will enhance the experience for over a billion people as it sets a path for broader adoption of Web3 in emerging markets.”
Podcast coming very soon with my friend @usithetalk Bitget COO.
The deal, which is reportedly valued in the millions and lasts for two years, allows Bitget to explore deeper collaborations within the footballing community. Chen noted that this partnership provides greater flexibility compared to Bitget’s previous deal with Lionel Messi, allowing for engagement with other star players, including Kylian Mbappé.
Conclusion
The partnership between Bitget and La Liga marks a significant step towards integrating cryptocurrency into mainstream sports. By harnessing the global popularity of football, both organisations aim to foster crypto adoption and engage fans in innovative ways. As the sports world continues to evolve with digitalisation, this collaboration sets a promising precedent for future initiatives in the realm of crypto and Web3 technologies.
