Web Push Provisioning for Mobile Wallets by Marqeta

Open API card issuing and processing platform Marqeta. It has released a web push provisioning product that helps merchants accept payments from mobile wallets without requiring their customers to download an app.

The product is in beta right now. But when it goes live later this year, cardholders can instantly tokenize a card into a mobile wallet without downloading a third-party app.

Marqeta says this should help clients increase conversion rates and improve the customer experience by removing a common pain point. The need to download an app that might only be used sometimes to finish a transaction.

The company points to a study that says 75% of customers have given up on a transaction. Because they had to download an app to use services needed to check out.

Simon Khalaf, chief product officer at Marqeta, says, growing familiarity with digital wallets created a demand for a solution. It lets Marqeta customers quickly and easily provision virtual cards and digital wallet tokens from the web for use with both Apple Pay and Google Pay.