Philadelphia 76ers Sign Sponsor Deal With Crypto.com – NFTs Coming Soon
NBA team Philadelphia 76ers have signed a sponsorship agreement with crypto exchange and service firm Crypto.com as official jersey sponsor, according to a recent announcement.
Crypto.com tweeted: “Dream team in the making: Crypto.com and Sixers announce a multi-year partnership: Official Cryptocurrency Platform Partner, Official Jersey Patch Partner, First-ever 76ers NFT Series on the way.”
This marks the first NBA partnership for Crypto.com and would mark the first time that Philadelphia 76ers offer NFTs to their fanbase.
Crypto.com is a sizable crypto player with estimated 10 million customers worldwide via its crypto exchange app, Crypto.com Visa Card, and DeFi wallet. Crypto.com NFT is the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment, and sports.
The Philadelphia 76ers is one of the iconic teams in the National Basketball Association, having won three NBA Championships, earning nine trips to The Finals, and making 51 playoff appearances over 72 seasons. The Philadelphia 76ers organization is a Harris Blitzer Sports & Entertainment property.
Chris Heck, 76ers President of Business Operations, commented on the partnership:
“We are thrilled to launch a long-term partnership with such a progressive team at Crypto.com, a company that shares our drive for greatness.
Crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports. We will also leverage Crypto.com’s forward-thinking, global expertise to unveil our first-ever NFT program.”
Sponsorship deal details
Crypto.com patch will be featured on the shoulder in all versions of the 76ers uniform this upcoming season. Jerseys featuring the new Crypto.com patch will be available for purchase via SixersShop.com at the Official Team Store at the Center in Philadelphia.
Crypto.com will also appear in-arena on the baseline apron and courtside LED screens, be present within the 76ers Fan Hub, sponsor rewards for fans, and present a Crypto.com school to educate fans on cryptocurrency.
Also, the deal includes a substantial presence across all platforms including regional, national, and global television broadcasts, digital channels such as Sixers.com, Facebook, Instagram, Twitter, and YouTube, player branding (uniforms) across digital, print, and out-of-home advertising, team and league websites, team collateral and all team publications and photos.
Previously, Crypto.com has partnered with top organizations and brands including Formula 1, UFC, Paris Saint-Germain, and the National Hockey League’s Montreal Canadiens among others. The company also recently launched Crypto.com NFT, the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment, and sports.
