Inter Miami CF has announced a significant new partnership with Polkadot, a leading blockchain software platform. This collaboration will see the Polkadot logo prominently featured on the club’s First Team training kits and throughout various club facilities. The announcement comes as the team prepares for their away match against Chicago Fire FC on August 31, 2024.
🚨 It's official! The Polkadot Community has spoken and has elected to sponsor @InterMiamiCF for the rest of the 2024 & the upcoming 2025 seasons 🤯 https://t.co/iOnxDdul21
⚽️ Starting this weekend, at their next match in Chicago, the primary sponsor for the Inter Miami training…
Inter Miami CF will debut Polkadot-branded training tops ahead of their upcoming match. The new kits will display the Polkadot logo front and centre, marking a visible shift in the club’s training apparel. This branding will extend to all official team training sessions at the Florida Blue Training Center, during travel, and in pre-match warm-ups.
Euan Warren, Inter MiamiVice President of Partnerships, remarked, “Partnering with Polkadot as our Global Training Partner is a natural fit for Inter Miami. Our shared vision for innovation makes this a collaboration that will resonate with our fans worldwide.”
A Prominent Presence in the Stadium
As part of the deal, Polkadot will have a substantial presence at Chase Stadium. The blockchain platform will be featured prominently with major signage both inside and outside the stadium, including dynamic digital campaigns and interactive fan zone activations. This move is intended to enhance Polkadot’s visibility and engagement with Inter Miami’s global fanbase.
When I moved to London in 2002, I learned about proper football watching #DavidBeckham play for ManU v my team @Arsenal
Chrissy Hill, CLO and interim COO of Parity Technologies, expressed enthusiasm for the partnership: “We’re thrilled the innovative Polkadot community is continuing its strong commitment to the future of entertainment with its sponsorship of Inter Miami. Knowing this team of global soccer superstars will soon wear the brand we love and support on their jerseys is beyond exciting.”
Polkadot’s Vision and Engagement
Launched in 2020 by EthereumCo-FounderGavin Wood, Polkadot aims to build a more inclusive and transparent internet. With a public governance model allowing its 1.3 million members to have a say in major decisions, Polkadot views this partnership as an opportunity to demonstrate its commitment to innovation and engage with a broader audience.
Salvatore Esposito, a PolkadotContributor, noted, “This partnership shows how decentralized decision-making can influence and shape major global collaborations. When the control is fully in the hands of a community, the possibilities are limitless.”
Looking Ahead
Fans of Inter Miami CF and Polkadot can anticipate various new initiatives and activations as a result of this partnership. Both parties are eager to explore the potential of this collaboration and its impact on their respective communities.
In conclusion, the alignment of Inter Miami CF and Polkadot underscores a shared commitment to innovation and community engagement. As both organisations move forward with this partnership, the integration of blockchain technology into sports sponsorship could pave the way for future collaborations in the industry.
