Sainsbury And Checkout.com Have Significant Partnership In The UK

Checkout.com has been hired by Sainsbury’s to modernise its digital payments infrastructure. Sainsbury’s, a British grocery giant, has engaged Checkout.com to dramatically revamp its payment procedures.

Checkout.com will “simplify and modernise” the 152-year-old firm, which plans to roll out new digital payment methods as part of a strategy to enhance customer experience and decrease expenses.

Multiple phases are planned as part of the agreement, with the first being an option for consumers to ‘pay-on-the-go through Sainsbury’s SmartShop app,’ allowing them to skip the cash register using digital wallets like Apple Pay and Google Pay.

In the next months, this will be extended out to Argos and Habitat shops.

Sainsbury’s also wants to simplify its legacy payment systems so that it can see online orders in real-time and collect more accurate data for decision-making purposes.

“Our priority is providing our customers with a smooth and frictionless shopping experience. We’re excited to roll out this new capability, made possible by Checkout.com’s technology, as we redefine an omnichannel checkout experience for customers with SmartShop,” Helen Hunter, Chief Technology Officer, Customer and Data, Sainsbury’s.

“Our strategic partnership with Checkout.com is an important part of our plan to simplify and modernise our payments infrastructure across Sainsbury’s.”

As with the majority of food merchants, Sainsbury’s is experiencing a tough time due to food price inflation causing overall increases in the cost of items. Announcing an 8% decline in earnings for the first half of 2022, the corporation detailed a policy of attempting to maintain prices as low as possible and launching a three-year cost-cutting initiative.