Samsung Enters Metaverse – Opens Virtual Store in Decentraland
Image credit: Samsung
Samsung Electronics America has made an entry into the metaverse in collaboration with Ethereum-based virtual reality platform Decentraland.
The electronics giant Samsung introduced a new feature allowing clients to virtually attend quests or live music events. The company’s new metaverse experience is called Samsung 837X and is modeled on the physical flagship location in New York.
According to a statement by Samsung:
“This is one of the largest brand land takeovers in the history of Decentraland.”
The Samsung 837X store will offer digital adventures through “Connectivity Theater and Sustainability Forest” and a musical celebration at the “Customization Stage,” said Samsung.
The Connectivity Theater will showcase Samsung’s news from the Consumer Electronics Show (CES), which began on January 5 and will run until January 8. The Sustainability Forest will allow guests to have a mythical experience through millions of digital trees.
Samsung 837X will be open in Decentraland for a limited period. Throughout 2022, the firm intends to bring the experience to more people by launching a multiverse approach on new platforms.
To celebrate the debut of the 837X store in Decentraland, Samsung is organizing a mixed reality live dance party hosted by DJ Gamma Vibes from the original 837 in Manhattan.
Michelle Crossan-Matos – Senior Vice President of Corporate Marketing and Communications at Samsung Electronics America – brought more light to the initiative:
“At Samsung 837X, we’re excited to tell our connectivity, sustainability, and customization stories in a novel way, in a one-of-a-kind space. Metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”
Samsung also recently partnered with Cardano-based climate restoration platform Veritree to manage the planting of two million trees in Madagascar by the first quarter of this year.
The Korean electronic giant appears to be betting big on NFTs and the metaverse. Earlier this week, the company announced that its new smart TVs will allow users to purchase NFTs. Samsung’s venture unit, Samsung Next, is also an investor in several NFT startups, including Sky Mavis (Axie Infinity creator), Dapper Labs, and Forte.
