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Shift4 and MobilePay Unite for Seamless Payments Worldwide

In an exciting development for the world of digital payments, MobilePay, one of the most popular mobile payment providers in the Nordic region, has joined forces with Shift4, a global leader in integrated payments and commerce technology. This partnership, announced on January 16th, 2024, marks a significant step towards enhancing the payment experience for millions of users and businesses worldwide.

The collaboration between MobilePay and Shift4 is set to revolutionise how payments are made and processed. MobilePay, known for its simplicity and convenience in payments and logins, has gained immense popularity across Norway, Denmark, and Finland. With more than 11 million users and over 400,000 shops and webshops combined, MobilePay has firmly established itself as a trusted brand in the Nordic market.

Shift4, a powerhouse in integrated payments, processes billions of transactions annually for businesses spanning various industries. Their reputation for innovation and reliability makes them a sought-after partner for companies looking to enhance their payment processing capabilities.

So, what does this partnership mean for users and businesses?

First and foremost, it enables MobilePay to expand its acquiring services for domestic and global partners. By leveraging Shift4’s global infrastructure, MobilePay can offer customers access to a broader range of payment processing capabilities. With over 75% of global online transactions conducted using local payment methods, this partnership allows MobilePay to accommodate various payment preferences in different markets.

The Nordic region has experienced robust growth in its eCommerce sector, with an estimated market value exceeding $40 billion. As cashless transactions become the norm, mobile payment apps are increasingly favoured for online purchases. Through this collaboration, mobilePay users can access Shift4’s global acquiring and payment processing capabilities. This means they can accept and process card and local wallet payment transactions in local currencies, providing a seamless experience for customers worldwide.

Ruben Frimand Nielsen, Vice President of Sales & Business Development for the Nordics at Shift4, expressed the importance of this partnership, stating, “Partnering with one of the most ubiquitous payment methods for eCommerce in the Nordic region aligns perfectly with Shift4’s commitment to helping merchants and partners accept the most used local payment methods in every market.”

But the benefits don’t stop there. MobilePay’s merchants and partners will also access Shift4’s cutting-edge services, including risk management, fraud protection, and advanced analytics. Shift4’s state-of-the-art payment processing technology ensures reliability and service with fully redundant servers. Moreover, their innovative routing solution automatically reroutes merchant traffic in real time to minimise disruptions and losses, guaranteeing “uptime.”

Lars Green, Commercially Responsible & Partnerships at Vipps MobilePay, emphasises the partnership’s goal of providing the most seamless and convenient payment experience possible. By teaming up with Shift4, MobilePay aims to empower its more than 4.6 million users and around 200,000 stores and webshops to adapt to changing consumer preferences and expand their reach in new markets, anywhere.

In conclusion, MobilePay’s partnership with Shift4 is set to reshape the landscape of digital payments in the Nordic region and beyond. With a focus on convenience, accessibility, and global reach, this collaboration promises to deliver a more seamless and adaptable payment experience for users and businesses. As the world continues to embrace cashless transactions, innovations like these pave the way for a more connected and efficient global economy.

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