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The New Google Pixel 8’s Ad Leak: A Sneak Peek

In smartphones, anticipation and leaks often go hand in hand. Google’s Pixel series has been no exception to this rule, with the upcoming Pixel 8 Pro making headlines even before its official debut. Thanks to a series of leaks, we now have a comprehensive look at the significant hardware details of this eagerly awaited flagship phone.

Pixel 8 Pro’s Hardware Revelations

After its scheduled launch, hands-on images of the Google Pixel 8 Pro surfaced, revealing significant insights into its hardware capabilities. The leak featured the phone running the AIDA64 and Device Info HW apps, providing a detailed glimpse of what’s under the hood.

Let’s start with the basics. As per the leak, the Google Pixel 8 Pro boasts a substantial 12 GB of RAM and 128 GB of storage, promising seamless multitasking and ample space for your digital life. Powering this device is Google’s formidable nona-core Tensor G3 processor. This powerhouse includes four Cortex-A510 cores, ticking at 1704 MHz, four Cortex-A715 cores at 2367 MHz, and a high-performance Cortex-X3 prime core, running at 2914 MHz. Handling the graphics is the Mali-G715 GPU, ensuring stunning visuals and smooth gameplay.

For photography enthusiasts, the Pixel 8 Pro is set to impress with its camera setup. The leaked information indicates the presence of three unique sensors: 12.5 MP, 12 MP, and 12.2 MP. Factoring in 4-in-1 pixel binning confirms rumours of a remarkable 50 MP primary camera and two 48 MP lenses for ultra-wide-angle and zoom capabilities. The selfie camera, holding a 10.5 MP sensor, is expected to provide stellar shots, possibly retaining the exact specifications as its predecessor, the Pixel 7 Pro.

Google’s ‘Switch to Pixel’ Campaign

The leaks surrounding the Pixel 8 series don’t end with hardware specs. Google’s marketing strategy, known as the “Switch to Pixel” campaign, also entered the public eye. This campaign, aimed at enticing users to transition to Pixel phones, prominently highlights the AI features of the Pixel 8 and Pixel 8 Pro.

The leaked “Switch to Pixel” ad, posted by Arséne Lupin, kick-starts by demonstrating the ease of transferring data to a Pixel 8. However, the focus swiftly shifts to the phone’s AI capabilities. One such feature is “Best Take,” which allows users to swap faces in images from other pictures seamlessly. Magic Eraser, another AI-powered feature, enables users to edit photos from their previous devices.

9to5Google also pointed out the leak of marketing materials by Kamila Wojciechowska, revealing updated first-party silicone cases for Pixel 8 and Pixel 8 Pro. These cases, constructed with 42% recycled materials and metal buttons made from fully recycled aluminium, add an eco-friendly touch to the upcoming devices.

Why Make the Switch to Pixel 8?

The “Switch to Pixel” ad provides compelling reasons to transition. It outlines how Pixel phones can seamlessly transfer apps, contacts, music, photos, videos, and messages, regardless of whether you’re migrating from SMS, iMessage, or WhatsApp.

Furthermore, the ad emphasises Pixel’s AI capabilities, with “Best Take” taking centre stage. This feature has garnered attention for its ability to alter faces in photos, and while initial leaks seemed unconvincing, the final product appears to be much more promising.

The ad also touches AI features like Magic Eraser, Real Tone, Call Screen, Feature Drops, and integration with Google’s ecosystem, including Pixel Watch and Pixel Buds.

The camera features are highlighted for those considering the Pixel 8 Pro, including Video Boost, Night Sight Video, Audio Eraser, Best Take, and Pro Controls. Meanwhile, the Pixel 8 ad covers a broader range of features, encompassing camera capabilities and safety features like Safety Check.

In a final twist, the leak reveals a vibrant coral colour option for Pixel 8 and Pixel 8 Pro cases, adding personality to the sleek designs.

As the Pixel 8’s official unveiling approaches, these leaks have already stirred up excitement among tech enthusiasts and potential buyers. Whether it’s the formidable hardware specs or the enticing AI features, Google’s upcoming flagship phones appear poised to impact smartphones significantly. The question remains: will you be making the switch to Pixel?