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Tide and BT: A Game-Changing Partnership for Small Businesses

In the ever-evolving landscape of small businesses, where efficiency and connectivity are paramount, Tide and BT have joined forces to provide a lifeline to SMEs across the UK. This strategic alliance promises to revolutionise how small businesses manage their finances, offering them a competitive edge in today’s dynamic marketplace.

Empowering Small Businesses

Tide, a pioneering business financial platform known for its disruptive approach to business banking, has teamed up with BT, a telecom giant with an extensive reach in fixed and mobile telecommunications. A shared vision drives this partnership: to empower small businesses and help them thrive in an increasingly competitive environment.

The small business sector faces numerous challenges, from rising operating costs to the need for fast and reliable broadband and mobile connectivity. A recent BT survey revealed that a staggering 73% of entrepreneurs believe they couldn’t run their businesses successfully without these digital lifelines.

Streamlined Solutions for SMEs

Recognising the strain that managing finances and digital communications can place on small businesses, Tide and BT are collaborating to offer integrated solutions. Tide, a pioneer in providing digital financial services tailored to small business owners, aims to simplify business banking and financial administration. Meanwhile, BT leverages cutting-edge technology and dynamic communication services to connect people and businesses.

George Schmidt, SVP Member Accession Marketing at Tide, emphasised the value of this partnership: “The addition of BT to Tide’s highly successful partnership program is a perfect opportunity for our new and existing members to gain the time-saving value provided by Tide’s business financial platform.”

Small businesses can now manage their banking, accounting, payroll, and credit all from one place—their Tide account. This integrated approach helps businesses streamline their operations, save time, and cut costs, all while staying connected.

Supporting SMEs in Challenging Times

Chris Sims, Managing Director of Small and Medium Business at BT, stressed both companies’ commitment to supporting small businesses amid their challenges. The partnership unlocks discounts on BT’s high-speed business broadband and provides Tide members with exclusive savings on selected EE phones, laptops, tablets, and SIM-only deals.

Tide members can enjoy a 10% discount on selected EE products, supporting businesses looking to expand and hire new employees. Furthermore, with savings of up to £259.95 on BT business broadband, including a free setup worth £19.95, this partnership offers tangible financial benefits to SMEs.

To facilitate the transition for BT’s small business customers, Tide offers cashback when they successfully open a Tide account. This dedicated onboarding support ensures a seamless experience for SMEs looking to leverage the integrated platform provided by Tide and BT.

In a landscape where adaptability and efficiency are crucial to success, the Tide and BT partnership promises to be a game-changer for small businesses, providing them with the tools they need to thrive, save, and succeed. As these two industry giants unite, the future looks promising for SMEs across the UK.