Trademark Filings Reveal That Walmart Is Getting Ready To Go Metaverse

According to several filings, Walmart is planning to enter the virtual world, metaverse, launch its own cryptocurrency and NFTs.

The US retail giant has officially filed documents in December 2021 with local regulators to enter the cryptocurrency space and the metaverse, a CNBC report reveals.

The company aims to allow its users to shop for electronics, home decorations, personal care products, and everything in-between from home but by reviewing the merchandise via the metaverse.

Walmart made seven separate applications (can be found here, here, here, here, here, here and here) one of which wants the US Patent and Trademark Office to greenlight the firm to launch its own cryptocurrency and take advantage of the rapidly growing in popularity NFT space.

Josh Gerben, a trademark attorney, called Walmart’s licensing attempts “super intense.” He said:

“There’s a lot of language in these, which shows that there’s a lot of planning going on behind the scenes about how they’re going to address cryptocurrency, how they’re going to address the metaverse and the virtual world that appears to be coming or that’s already here.”

According to Gerber Facebook’s decision to rename itself as ‘Meta’ has been a catalyst that started a mass wave of businesses rushing to get involved in the virtual world.