Warner Music Group Partners With Blockchain Gaming Developer
Warner Music Group has announced a partnership with the blockchain gaming developer Splinterlands to offer select artists some unique opportunities to create crypto games.
American entertainment firm Warner Music Group (WMG) has officially announced its partnership with blockchain gaming developer Splinterlands. The collaboration will provide select artists of the WMG opportunities to create and develop unique, play-to-earn (P2E), arcade-style blockchain games.
Splinterland – founded in 2018 – operates the popular blockchain game DApp of the same name, and has emerged as one of the most-played games. It has registered a 4.5% growth in its unique active wallets in January compared to December 2021. At the moment, the game has 312,000 unique active wallets.
Through the partnership, Splinterlands and Warner Music Group are planning to develop mobile-friendly, accessible games by moving towards arcade-style gaming, helping both entities to extend broader adoption and boost community building more seamlessly than traditional play-to-earn (P2E) games.
Splinterlands Co-Founder and CEO Jesse Reich commented:
“Warner Music Group is a leader in the music industry. They are innovating the music industry to meet the standards set by Web 3.0 community members. We’re thrilled to be working with them and I look forward to new collaborations at the intersection of gaming, music, crypto, NFTs, defi, and blockchain.”
Oana Ruxandra, Chief Digital Officer & EVP, Business Development at Warner Music Group said:
“I don’t think we can underestimate how massive the opportunity around P2E gaming is. By partnering with Splinterlands to build custom tokenized games, we’ll unlock new revenue streams for our artists who have an interest in the space while elevating the role of fandom and community. As the Web3 ecosystem continues to evolve, WMG is committed to making sure music is front-and-center.”
Blockchain games are a fast growing industry, which is bringing increasing investments in the sector. In January alone GameFi and blockchain-based online games received more than $1 billion in funding.
Investments in the sector for the entire year of 2021 was approximately $4 billion, according to DappRadar, which also revealed that blockchain games contributed 52% of the overall blockchain activity in 2022 so far.
