Bank Of America And Rollick Get Digital Transformation To RV And Boat Sales
Bank of America and Rollick, a provider of consumer interaction technology, have collaborated to invent a marketplace for recreational vehicles (RVs) and boats.
According to a news release on Tuesday (July 11), The new US Bank RV and Boat Marketplace on the bank’s website provides customers with a fresh buying experience for these vehicles. It will be available soon on the bank’s mobile app as well.
“Digital adoption has doubled in the last decade, and we know that consumers now have access to an incredible amount of information and research before making a purchase,” according to the statement, John Hyatt, Executive Vice President of Dealer Services at US Bank. “This has changed the way consumers shop for just about everything.”
According to the press release, the new US Bank RV and Boat Marketplace will provide a streamlined buying experience, including the chance to check dealer inventories and apply for financing at participating dealers nationwide.
As stated in the statement, the relationship between US Bank and Rollick also provides RV and boat brokers and actual equipment manufacturers (OEMs) entrance to a more significant consumer base.
Co-founder and Rollick’s chief revenue officer Jason Nierman was mentioned as saying in the press release: “Our collaborative DNA, technology skillset, and unique customer acquisition channels enable success across multiple dimensions for US Bank.”
In an interview published in April, Outdoorsy Co-founder and Chief Marketing Officer Jennifer Young told PYMNTS that RVing is an adorable alternative for tourists in a year dogged by inflation and fears of an entire recession.
Outdoorsy, an online RV rental marketplace, found that RVing provides an option to the expanded rates of flights, motels, and restaurants.
In June, US Bank revealed a card, expenditure, and travel management resolution for middle-market businesses. The new solution is planned to address the needs and prospects of companies with yearly incomes ranging from $10 million to $150 million.
“Emerging middle-market businesses have similar needs and opportunities as their larger competitors, but the traditional, complex corporate card and expense solutions weren’t designed for them,” At the time, Dan Skaggs, the head of the middle market bankcard product at US Bank, stated. “That’s why we created a solution tailored for emerging middle-market companies that are easy to implement and includes features many large firms benefit from today.”
