Discover The Next Level Of Assistance: Apple Debuts In-House AI Chatbot
Apple’s internal chatbot with artificial intelligence (AI) has reportedly begun helping staff.
Using his Power to Write According to Mark Gurman of Bloomberg, the tech giant is operating the chatbot to help employees in text summarization, provide answers to queries based on training data, and prototype new functionalities.
The report states that Apple is considering additional internal uses for generative AI, such as providing the technology to its AppleCare support team to assist customers with technical challenges.
PYMNTS has contacted Apple for comment but has yet to hear back. Sunday’s news comes after last week’s reports that the organization was developing a generative AI tool.
Apple has been more careful regarding technology, whereas businesses like Google, Meta, and Microsoft have recently stepped up their AI efforts.
Tim Cook, the CEO of Apple, argued with other businesses to exercise sense as they rush to integrate AI into their products during his company’s earnings call in May.
Cook stated that the potential for AI is “huge” and that Apple, which has already merged AI into services like its iPhone and Apple Watch crash and fall-detection technologies, would present AI on a “very thoughtful basis.”
According to Karen Webster of PYMNTS, Apple’s stance on user privacy and data security, as well as its closed environment, could cause the business to win over consumers but eventually lose the battle against generative artificial intelligence.
Winners in this battle, according to Webster, will create fresh business models that integrate commerce into search and gain from that conversion. Due to the size of their platforms, businesses like Google and Amazon benefit from this approach.
“Unless something changes, Apple may end up playing the role of the smartphone, mobile OS, and App Store, just like it does today — with an App Store that comes chock-full of everyone else’s GPT app innovations,” Webster said.
Meanwhile, according to a recent study conducted by PYMNTS and AI-ID, 70% of business leaders feel that generative AI would greatly influence marketing organizations, business operations, and logistics. However, regardless of the technology’s promise, businesses must identify quick use cases to increase value rather than simply following a trend.
“You don’t want to boil the ocean and try to solve for everything at once,” recently appointed Corcentric CEO Matt Clark told PYMNTS. “Firms need to look at [transforming their existing processes] as a kind of crawl-walk-run mentality to get to where they need to go.”
