The Web3 Music Accelerator Winners: MITH and Muus Collective
In a thrilling move that promises to redefine the music industry, Warner Music Group (WMG) and Polygon Labs have proudly unveiled the inaugural Web3 Music Accelerator program recipients. This groundbreaking initiative, announced in June 2023, aims to drive innovation at the convergence of Web3 technology and music, and it has attracted over 120 applications from visionaries operating at the intersection of music, technology, and Web3.
The Chosen Few
Last June, the Polygon Labs x @warnermusic Web3 Music Accelerator was announced to support the next generation of web3 developers building music projects and dApps on Polygon protocols.
After rigorous evaluation, WMG and Polygon Labs have chosen MITH and Muus Collective as the torchbearers for the future of the music industry. Let’s take a closer look at these visionary projects:
MITH: A Fan Engagement Revolution
MITH, a pioneering fan engagement platform, has overtaken the music world. This innovative platform, founded by industry veterans including Michelle Sanchez and Natalie Bruss, is set to empower artists like never before. Artists using MITH will gain access to an array of tools and features that include commerce, streams, threads, and incentive perks based on membership tiers, purchases, POAPs, and community engagement.
The true game-changer lies in MITH’s ability to provide artists with AI-driven insights and analytics derived from first-party fan data. This comprehensive 360° view of each fan allows artists to create hyper-personalised experiences for their devoted followers, thereby nurturing deeper connections and rewarding loyalty.
Michelle Sanchez, CEO and Co-Founder of MITH expresses the significance of this transformative platform, saying, “MITH is dedicated to empowering artists with dynamic community tools under a unified platform. This approach effectively addresses the fragmentation of fan experiences by enabling artists to capture first-party data, such as fan attendance, interactions, purchases, and overall engagement.”
Muus Collective: Where Fashion Meets Music
Major Update! 🎶 We've been chosen for the Web3 Music Accelerator Program by @warnermusic and @0xPolygonLabs. We're thrilled to harmonize with Warner Music Group and Polygon on this innovative journey! Read more: https://t.co/eKE6Jr7K9t 🎵👠👜 pic.twitter.com/zHxLMDKA8h
The Muus Collective, spearheaded by Sarah Fuchs and Amber Bezahler, is carving a niche at the crossroads of fashion, music, and digital collectables. This exciting project brings together like-minded communities who share a passion for style. Their vision includes fashion-centric experiences spanning mobile games, entertainment, and digital collectables.
One of Muus Collective’s notable endeavours is its partnership with next-gen retailer REVOLVE, with plans to launch an intriguing fashion game in Q2 2024. Paris Hilton and Felicia Day, both influential figures in pop culture and Web3 innovation, have joined the project’s Board of Advisors, further highlighting its potential for greatness.
Journeying Forward
The chosen recipients of the Web3 Music Accelerator program will receive comprehensive support. They will be endorsed by two industry giants, WMG and Polygon Labs, ensuring they have the guidance and backing needed to thrive in this dynamic space. This support includes mentorship, strategic advising, networking opportunities, and marketing and promotion.
Furthermore, these visionary projects will be part of the Polygon x WMG Developer Support Cohort, a blockchain infrastructure developer community offering exclusive benefits and services to program recipients. This collaboration includes names like CertiK, Coinflow, and Tatum, ensuring the accelerator recipients can access top-tier resources.
Jillian Rothman, Vice President of New Business & Ventures at WMG, highlights the essence of these projects by stating, “MITH and Muus Collective are the perfect platforms to launch with WMG and Polygon Labs’ Web3 Music Accelerator because of their fan-first approaches to building communities across music and fashion.”
Brian Trunzo, Head of Business Development, North America, at Polygon Labs, expresses excitement about witnessing decentralised innovation moving towards mainstream adoption. He believes MITH and Muus Collective are “best-in-class platforms redefining what’s possible in fan community engagement.”
The Broader Impact
While MITH and Muus Collective take centre stage, the broader implications of the Web3 Music Accelerator program cannot be understated. This initiative is a testament to the growing importance of Web3 technology in the music industry. As blockchain and Web3 continue to gain traction, they have the potential to disrupt traditional music distribution models, ticketing systems, and fan engagement strategies.
Web3 music platforms could democratise the industry, giving artists more control over their content and revenue streams. The ability to own first-party fan data, as demonstrated by MITH, empowers artists to understand their audiences better and tailor their music and experiences accordingly.
WMG’s forward-thinking approach in partnering with Polygon Labs and supporting these innovative projects positions them at the forefront of the evolving music landscape. By embracing Web3 technology, WMG is future-proofing its business and fostering a thriving ecosystem of innovation that benefits artists and fans alike.
Conclusion
The Web3 Music Accelerator program by Warner Music Group and Polygon Labs is poised to usher in a new era for the music industry. With MITH and Muus Collective leading the way, we can expect to see a reimagining of fan engagement, fashion, and music experiences. As these visionary projects gain momentum, the music industry is poised for a transformative journey into the world of Web3, where artists and fans are more connected and engaged than ever before. The future of music is here, and it’s more exciting than ever, with endless possibilities waiting to be explored at the intersection of technology, music, and creativity.
