McDonald’s China Launch Their First NFT Called “Big Mac Rubik’s Cube”
To celebrate its 31st anniversary of entering the Chinese mainland market, McDonald’s China announced the release of its first NFT. The design of the brand new Shanghai offices was the inspiration for creating the NFT.
McDonald’s China released its first NFT creative work “Big Mac Rubik’s Cube” to celebrate its 31st anniversary of entering the Chinese mainland market and the official opening of its new headquarters building on the west bank of Shanghai.
“Big Mac Cube” is a three-dimensional dynamic digital creative work inspired by the brand spirit of McDonald’s and the shape of the new headquarters building. McDonald’s China will present 188 NFT creative works to employees and consumers as limited gifts.
The static image of the first NFT creative work “Big Mac Rubik’s Cube” released by McDonald’s China
Zhang Jiayin, CEO of McDonald’s China, said:
“McDonald’s is a young and trendy brand that has always paid attention to fashion trends and cutting-edge technology. I am very happy that McDonald’s has become the first domestic restaurant brand to release NFT.
McDonald’s China’s new headquarters building is a brand new development of McDonald’s China. Milestones. At this special moment, we use the form of NFT to share McDonald’s innovation, digitalization and trend art with employees and consumers.”
The Big Mac Cube draws inspiration from the structure of the new headquarters building in Shanghai. The design represents the company’s signature colors of red, orange, and yellow.
McDonald’s China’s new headquarters building is located on the west bank of Shanghai and was officially opened on October 8, 2021. Based on the five values of service, tolerance, integrity, community and family, and the three key words of love, technology and trend.
McDonald’s China designed eight three-dimensional scenes and combined them with the shape of the new headquarters building to create a “big nothing”. “Ba Rubik’s Cube” is a three-dimensional dynamic digital creative work.
The fast-food franchise also designed the pieces based on five company values as well as three keywords. The values are service, tolerance, integrity, community, and family. While the keywords are love, technology, and trend. With these, the company designed eight three-dimensional scenes and combined them with the shape of the new headquarters building to create a “big nothing”.
Fast Food Chains And NFTs
McDonald’s is not the only fast-food chains to have recently jumped onboard the NFT frenzy. Taco Bell, Burger King, as well as Budweiser have previously released NFTs.
In March, Taco Bell became the first fast-food chain to jump on the NFT trend. The company released five versions of digital art called “NFTacoBells”, selling five copies of each. The 25 total pieces of crypto-art sold in under 30 minutes on Rarible, an NFT trading platform.
Last month, Burger King also launched an NFT campaign with the online NFT platform Sweet. The “Keep It Real Meals” initiative showcases QR codes appearing on nearly six million meal boxes. Scanning the QR codes unlocks a digital collectible, and collecting them could lead to unlocking bonus NFTs.
McDonald’s has been making efforts to adapt to the ever-evolving digital world. Just last month, the franchise became the first major fast-food restaurant in the world to accept Bitcoin as a payment option. This was possible because of El Salvador’s adoption of Bitcoin as legal tender.
