Orange Unveils Max it: The New Ultimate African Super-App
In a move set to redefine digital experiences across Africa, Orange, a global telecommunications giant, has introduced its groundbreaking super-app, Max It. This innovative application, meticulously developed by Orange’s African teams, promises to simplify daily activities for more than 22 million users and beyond. Max It ingeniously combines telecommunications, financial services, and e-commerce, culminating in a one-stop shop that caters to users’ diverse daily needs.
A Super-App Designed for Daily Life
Max It is a comprehensive “super-app” meticulously crafted to serve as a portal for mobile services, seamlessly accommodating Orange customers and non-customers across the continent. The app seamlessly integrates three pivotal services into a single, user-friendly interface:
Account Functionalities: Max It empowers users to manage mobile and fixed lines effortlessly, enhancing their overall digital experience.
Orange Money Services: The app seamlessly incorporates the full suite of Orange Money services, including local and international money transfers, payments to partners, bank transfers, credit, and savings.
E-commerce Platform: Max It features an expansive e-commerce platform offering various digital content such as online games, music, TV, videos, and news, along with an innovative digital ticketing service for events like concerts and transport.
Accessibility and Inclusivity at the Core
Max It has been meticulously designed to be accessible to everyone, irrespective of their telecom operator. While Orange Money is the payment base, the app also accepts other payment solutions, enhancing flexibility. Available in multiple languages, Max It incorporates local specificities to ensure inclusivity and meet the diverse needs of users in their daily lives.
Anticipated Growth and Impact
Orange envisions a staggering 45 million active Max It users by 2025, capitalising on the growing smartphone adoption rate, which is expected to reach 61% of connected customers in the region. The app’s potential lies in its ability to cater to changing usage patterns and offer a comprehensive solution tailored to the unique needs of African users.
Launch and Continuous Improvement
The first iteration of Max It is already available in five African countries, including Cameroon, Senegal, Mali, Burkina Faso, and Botswana. The rollout will continue in waves, introducing functional updates in the remaining countries. Notably, Max It doesn’t just feature Orange services; it also seamlessly integrates digital services from local and international partnerships, enriching the user experience.
Leadership Perspectives
Christel Heydemann, CEO of Orange, underlined Max It as a reflection of Orange’s innovative spirit in Africa and the Middle East. Jérôme Hénique, CEO of Orange Middle East and Africa (OMEA), emphasised the effort involved in co-creating Max It, providing users with a simple, effective, customizable, one-stop-shop.
Redesigning the Digital Landscape in Africa
With Max It, Orange aims to redefine the digital landscape in Africa, offering a holistic platform that caters to diverse needs and fosters inclusion. The app represents a significant step in Orange’s commitment to providing the best digital services to its customers across the continent.
Max It: Your Gateway to a Seamless Digital Life in Africa
Orange’s Max It is poised to revolutionise the digital world. As a super-app tailored for Africa, Max It brings together essential services promotes inclusivity and offers unparalleled convenience. With its ambitious growth projections, Max It promises to be a game-changer, setting new standards for digital innovation in the region. Stay tuned as this exciting journey unfolds.
