Phonexa’s New Partner IPQS: The Ultimate Fraud-Buster!

In an era where digital technology dominates, affiliate fraud remains a persistent threat to businesses. However, recent developments have brought hope to the performance and partner marketing world. Phonexa, a global leader in marketing technology, has announced a strategic partnership with IPQS (IP Quality Score), a trusted platform for fraud prevention. This collaboration is set to revolutionise how businesses verify leads in real-time, onboard genuine publishers, and safeguard themselves against the scourge of fraudulent, bot-generated leads.

The partnership between Phonexa and IPQS couldn’t have come at a better time. Affiliate fraud has increased, with human-like bots and unscrupulous suppliers flooding the system with fake leads. This not only undermines the integrity of the system but also results in significant financial losses for businesses.

A New Era in Fraud Prevention

The alliance between Phonexa and IPQS promises to usher in a new era of digital security. IPQS will integrate its powerful fraud insights directly into the Phonexa platform. This integration will enable Phonexa users to validate leads in real-time with unparalleled transparency, instilling confidence when onboarding new partners and preventing substantial financial losses.

One of the key advantages of this partnership is the advanced fraud detection capabilities. Phonexa users will gain access to potent risk scoring, allowing them to identify IP addresses and devices connected to previous fraudulent activities. Moreover, the collaboration brings state-of-the-art bot detection technology to the table. It can identify bots, emulated devices, and even hard-to-detect proxy IPs, giving businesses a powerful tool to weed out fraudulent activities.

Enhancing Lead Quality and Streamlining Operations

Phonexa’s collaboration with IPQS goes beyond fraud detection. Businesses will also benefit from superior lead quality, paving the way for genuine partnerships with lead providers and fueling business growth. Additionally, the partnership aims to streamline operations, reducing the need for manual interventions and simplifying workflows. This efficiency boost translates into maximising revenue and optimising business processes.

Trust is a valuable commodity in a world where fraud tactics constantly evolve. The Phonexa-IPQS partnership addresses this by helping businesses root out fraudulent suppliers and build user trust. By offering real-time fraud prevention, they empower clients to make instant decisions when reviewing leads, ultimately safeguarding their bottom line.

A Unified Front Against Affiliate Fraud

Jeffrey Schaffer, Chief Operating Officer of Phonexa, emphasised the significance of this partnership in the ongoing battle against affiliate fraud. He highlighted the flexibility Phonexa provides its clients in setting up customised rule sets for real-time fraud prevention. Clients can gain clear visibility into traffic quality and its impact on the customer journey without logging out of the platform. This makes the fight against fraud more effective and user-friendly.

Dennis Weiss, CEO at IPQS, shared his excitement about growing the relationship with Phonexa to combat affiliate fraud. He highlighted the real-time nature of their cutting-edge fraud technology, which enables clients to detect changes in behaviour immediately, thereby protecting their financial interests.

This partnership between Phonexa and IPQS represents a significant step forward in securing the industry against the ever-evolving threat of affiliate fraud. With their combined expertise and innovative technologies, businesses can face this challenge head-on, ushering in a new era of security and trust in the affiliate marketing world.

About IPQS

IPQS (IP Quality Score) is a trusted platform that combats fraud in all forms, leveraging accurate and timely cyber threat intelligence, IP and device fingerprinting, and email and phone validation from proprietary sources. With over 3,500 companies, including Fortune 500 businesses, relying on IPQS, it stands as a beacon for risk mitigation, enhanced deliverability, and reduced abuse.

About Phonexa

Phonexa is an enterprise-grade tracking software for performance and partner marketing. The Phonexa Suite empowers performance marketing teams to drive ROI across various channels, from affiliate to partner and paid marketing. With its global presence and innovative solutions, Phonexa aims to provide unprecedented access and control over campaigns, streamline customer acquisition efforts, and analyse the sources driving a qualified pipeline. Phonexa’s global headquarters are based in Los Angeles, with additional offices in the United Kingdom, Ukraine, and Canada.

In this partnership, Phonexa and IPQS (IP Quality Score) set a new standard for real-time fraud prevention, transforming the affiliate marketing landscape and making it a safer and more profitable environment for businesses and genuine partners.